dinsdag 24 maart 2009

A Cardboard Office: Nothing Amsterdam

Nothing is an Amsterdam-based, independent entrepreneurial agency that delivers innovation as a consequence commercial creativity for local and international visitors out of a cardboard box. Totally.

The Nothing office, completed entirely of cardboard, was designed by internationally recognized designers Alrik Koudenburg as well as Joost van Bleiswijk.

"Nothing is almost the power of ideas, almost how a single consideration can transform nothing into something," said Michael Jansen.

"Using a cheap throw-away material to whomp up a unique as a consequence memorable work space, seemed a first-class ritual to materialize this thought."

Nothing's goal is simple: turn consumers into brand advocates by any means to hand.

This proposition sees Jansen including Korsten producing meaningful brand experiences ranging from product innovation moreover store design, to employee training programmes along with, yes, even TV campaigns.

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